الأربعاء، 23 مارس 2011

Cranfield recognised as a Business Superbrand

Cranfield School of Management has been ranked 58th in this year’s list of the UK’s top 500 Business Superbrands.  The ranking which is produced by Superbrands, the global branding organisation and published in The Guardian, ranks the country’s top 500 Business-to-Business (B2B) brands.
The annual Business Superbrands ranking celebrates the UK’s strongest B2B brands.  Every year they commission an independent research process that asks a panel of experts and thousands of business professionals their opinion on the major UK B2B brands. 
Cranfield ranked above other UK business schools including Oxford Said, Cambridge Judge, London Business School, Cass and Manchester. 
Commenting on the ranking Professor Lynette Ryals of the School's Executive said: “This is a terrific result for Cranfield, reflecting the impact that our world-class research and executive development has on the organizations that we work with. Our brand is distinctive; it is about transformation – of individuals, of groups, and of organizations”.

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